Knock, knock.
Who's there?
It's the self-proclaimed "head honcho" of a company called KnockKnock.biz that has created, among other things, "The Self-Hurt Series" of books (How to Traumatize Your Children, How to Get Fat, How to Have an Ill-Behaved Dog, etc.), The Savvy Convert's Guide to Choosing a Religion ("Get the Best Faith for Your Buck! 99 Religions to Choose From!"), and a self-diagnosis guide for hypochondriacs titled The Complete Manual of Things That Might Kill You. In the tradition of all great tricksters and contrarians, Jen Bilik has approached self-help and spiritual seeking by turning everything on its head — creating a body of work that is not only laugh-out-loud hilarious, but so thoroughly and seriously researched that if you simply do its opposite, you may end up healthy, happy, and very well-informed.
"I am a pricker of sacred cows," says Bilik, who actually loves self-help books and is committed to a path of self-awareness. "But so much in this arena is so earnest! And there's a lot of Kool-Aid drinking going on. I believe that the dark side of self-help is that it makes us feel like we're supposed to be perfect: If we read this book and we're told how not to obsess, how to love ourselves and our bodies, if we're told those things and they don't result in lasting change, we feel guilty. I feel like it's the corollary to women's beauty magazines which set a standard that none of us can attain. The self-help standard is perfect balance and happiness."
Along with a team of researchers and editors, Bilik decided to deal with the inevitability of mistakes by instructing us how to consciously make them: "If you want a child who can't do anything for him or herself and will have to depend on you into his or her fifties, how do you get there? We'll tell you!" she says with a grin.
Who buys this stuff?
Says Bilik, "I believe it's the same people who buy self-help books. People who are tired of feeling like they have to be perfect. People who have senses of humor about their core endeavors. It's also an acceptance of the truth." She reaches for a box. "My therapist loves these," she says, handing it to me: Therapy Flashcards: 60 cards for maximum psychobabble that promise to make you "sound evolved even if you're not."